About Us

It’s Poppin’! was an idea born out of our family’s love of popcorn. We are a farming family and popcorn was often our snack of choice on busy days in the fields. Sometimes it was even our dinner after a long day working outside. We knew that each evening, we would all gather around the table to share a huge bowl of popcorn as a family. So over the years, a small kernel of an idea about selling popcorn grew into the actual opening of a store with popcorn as our main feature. As a family, we collaborated and encouraged each other every step of the way and It’s Poppin’! was born. Our popcorn store evolved into the offering of uniquely seasoned popcorn, our homemade Fresh Fudge, Chocolate Shoppe Ice Cream, real Wisconsin cheeses and fresh cheese curds, and gifts that capture any imagination.

Daily our store creates anything from old-fashioned white popcorn to our signature seasonal Scotch-A-Roo flavored popcorn. Let’s not forget our ever super popular, Sassy Seasoned Pretzels! Because we are a 100% family owned and operated store, we take custom orders and will do our best to accommodate all of your popcorn cravings.

We are located about an hour north of Madison, Wisconsin and 45 minutes south of Stevens Point, Wisconsin. A great stopping point when traveling north from Illinois! If you are heading to Wisconsin Dells for the day, be sure to stop and stock up on some fresh and delicious snacks to take with you before hitting the waterparks!!